PlanetPlay Taps Demi Lovato for Green Initiative
Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, bringing her star power to mobile gaming for a good cause. Lovato will appear in a range of popular mobile games, including Subway Surfers and Peridot.
PlanetPlay has a history of collaborating with celebrities to promote environmental initiatives, previously working with David Hasselhoff and J Balvin. This latest collaboration promises to be even bigger, with Lovato's involvement extending beyond simple advertising.
A Multi-Game Environmental Push
Lovato-themed avatars will be available in several top mobile games, including Subway Surfers, Peridot, Avakin Life, and Top Drives. All proceeds from these in-game items will directly support environmental projects. This broad approach distinguishes MGTM from previous celebrity-driven environmental campaigns, suggesting a potentially significant impact.
This initiative offers a triple win: fans get exclusive Lovato content, developers gain exposure, and environmental causes receive much-needed funding. For Lovato fans, this provides a unique opportunity to engage with their favorite artist while contributing to a positive cause. For those curious about the featured games, be sure to check out our list of the best mobile games of 2024.
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