Home > News > World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey
World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey
World of Tanks Blitz launched a unique marketing campaign: a cross-country road trip with a real, graffiti-covered tank! This eye-catching stunt, featuring a decommissioned tank, celebrates their recent collaboration with Deadmau5.
The tank, fully street-legal, toured the US, making a timely appearance at The Game Awards in Los Angeles. Fans who spotted and photographed the tank had a chance to win exclusive merchandise.
This promotion highlights the Deadmau5 collaboration within World of Tanks Blitz, offering players the chance to acquire the exclusive Mau5tank – a tank decked out with lights, speakers, and music. The event also includes themed quests, camos, and cosmetic items.
The playful nature of this campaign is undeniably humorous, a testament to the game's embrace of its own gamified elements. While some serious military simulation enthusiasts might disapprove, the stunt is ultimately a harmless and fun spectacle, particularly for fans of heavy metal music. It’s certainly a more memorable marketing strategy than many others, even surpassing some brewery promotions.
Thinking of joining the fun? Check out our list of current World of Tanks Blitz promo codes for a head start!
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