Epic Games and Telefónica Partner to Pre-install Epic Games Store on Android Devices

Epic Games has forged a significant partnership with Telefónica, a major telecommunications operator. This collaboration will see the Epic Games Store (EGS) pre-installed on Android devices sold through Telefónica's network. This means users of brands like O2 (UK), Movistar, and Vivo will find the EGS as a default app option.

This seemingly small detail is a substantial move by Epic for mobile gaming. Telefónica's global reach, encompassing numerous countries and brands, ensures significant exposure for the EGS. The partnership establishes the EGS alongside Google Play as a standard app marketplace on these devices. Considering Epic's ongoing efforts to differentiate itself, this could be a game-changer.

Convenience as a Key Factor

A major hurdle for alternative app stores is user convenience. Many casual users are unaware of, or unconcerned with, options beyond pre-installed apps. Epic's strategic partnership directly addresses this by making the EGS a default option for users in key markets including Spain, the UK, Germany, Latin America, and beyond.

This collaboration marks only the beginning of a long-term partnership. Epic and Telefónica previously collaborated on a digital experience featuring the O2 Arena within Fortnite in 2021.

For Epic, embroiled in legal battles with Apple and Google, this represents a significant strategic maneuver. The potential benefits for both Epic and users are considerable.