Ubisoft has announced that Assassin's Creed Shadows has attracted over 3 million players just seven days after its launch on May 20. This impressive milestone is a significant jump from the 2 million players reported on the second day of release, surpassing the launch performance of both Origins and Odyssey. Ubisoft has also revealed that Shadows achieved the second highest day one sales revenue in the Assassin's Creed franchise, trailing only behind Valhalla, and marking the biggest Ubisoft day one ever on the PlayStation Store. Additionally, players have logged over 40 million hours in the game so far.

The success of Assassin's Creed Shadows is crucial for Ubisoft, especially following a challenging period marked by delays, the sales disappointment of Star Wars Outlaws, and other setbacks including high-profile flops, layoffs, studio closures, and game cancellations. The pressure on Shadows to perform well globally is immense, as Ubisoft's founding Guillemot family reportedly considered talks with investors like Tencent to preserve control of the company's intellectual property. The gaming community is closely monitoring Shadows' early performance as an indicator of Ubisoft's future.

On Steam, Assassin's Creed Shadows set a new record for the series, becoming the most-played Assassin's Creed game ever with a peak of 64,825 concurrent players over the weekend. This is noteworthy as it was the first game in the series to launch day-one on Steam since Odyssey in 2018. For comparison, BioWare's Dragon Age: The Veilguard reached a peak of 89,418 players on the platform.

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While Assassin's Creed Shadows has seen strong player engagement, it's challenging to determine if it meets, exceeds, or falls short of Ubisoft's expectations without specific revenue or sales figures. Ultimately, the financial performance of Shadows will be a key determinant of Ubisoft's future, with more clarity expected in the company's upcoming financial reports.

For those eager to explore the world of feudal Japan in Assassin's Creed Shadows, be sure to check out our comprehensive Assassin's Creed Shadows guide, including our Assassin's Creed Shadows walkthrough, our detailed Assassin's Creed Shadows Interactive Map, and our guide to all the crucial things Assassin’s Creed Shadows doesn’t tell you.