Home > News > ‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

Feb 22,25(10 months ago)
‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

Former Nintendo of America employees shed light on the impact of recent Switch 2 leaks, highlighting significant internal disruption and a compromised element of surprise for fans.

Numerous leaks have surfaced, including purported release dates, game titles, device mockups, and even images of the motherboard and Joy-Cons. Nintendo has officially dismissed these as "unofficial."

In a YouTube video, ex-Nintendo PR managers Kit Ellis and Krysta Yang, leveraging their combined decade-plus of experience, discussed the likely internal fallout. Yang emphasized the intense frustration within Nintendo, describing the likely internal communications as "hot hot hot," filled with numerous exclamation points.

The pair detailed the disruptive effect of leak investigations on staff, creating a high-stress environment and diverting focus from the console's launch preparations. Yang characterized the current situation as "highly chaotic" and "a real pressure cooker." Ellis, however, expressed confidence in Nintendo's investigative capabilities, stating they would ultimately uncover the source.

Genki Nintendo Switch Mockup Images from CES 2025

The leaks have undoubtedly diminished the element of surprise surrounding the official announcement, impacting fan anticipation, according to both Ellis and Yang. They firmly dismissed speculation of internal leaks, emphasizing Nintendo's commitment to surprise and the extensive training staff receive on this principle.

Ellis highlighted the significant disruption to Nintendo's efforts to announce and launch a new console, a process made considerably more challenging by the leaks. He suggested that Nintendo will likely reassess its product security protocols, given the eight-year gap since the original Switch's release in March 2017. This extended timeframe may necessitate improvements to their hardware reveal processes.

What rumored Switch 2 feature are you most excited for?

While all information remains unofficial until Nintendo's formal announcement, the company has confirmed backward compatibility with original Switch games and integration with Nintendo Switch Online. A launch is not anticipated within the current fiscal year, indicating an April 2025 release at the earliest. An official announcement is expected in the first quarter of 2024.

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