Home > News > ‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

Feb 22,25(1 years ago)
‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

Former Nintendo of America employees shed light on the impact of recent Switch 2 leaks, highlighting significant internal disruption and a compromised element of surprise for fans.

Numerous leaks have surfaced, including purported release dates, game titles, device mockups, and even images of the motherboard and Joy-Cons. Nintendo has officially dismissed these as "unofficial."

In a YouTube video, ex-Nintendo PR managers Kit Ellis and Krysta Yang, leveraging their combined decade-plus of experience, discussed the likely internal fallout. Yang emphasized the intense frustration within Nintendo, describing the likely internal communications as "hot hot hot," filled with numerous exclamation points.

The pair detailed the disruptive effect of leak investigations on staff, creating a high-stress environment and diverting focus from the console's launch preparations. Yang characterized the current situation as "highly chaotic" and "a real pressure cooker." Ellis, however, expressed confidence in Nintendo's investigative capabilities, stating they would ultimately uncover the source.

Genki Nintendo Switch Mockup Images from CES 2025

The leaks have undoubtedly diminished the element of surprise surrounding the official announcement, impacting fan anticipation, according to both Ellis and Yang. They firmly dismissed speculation of internal leaks, emphasizing Nintendo's commitment to surprise and the extensive training staff receive on this principle.

Ellis highlighted the significant disruption to Nintendo's efforts to announce and launch a new console, a process made considerably more challenging by the leaks. He suggested that Nintendo will likely reassess its product security protocols, given the eight-year gap since the original Switch's release in March 2017. This extended timeframe may necessitate improvements to their hardware reveal processes.

What rumored Switch 2 feature are you most excited for?

While all information remains unofficial until Nintendo's formal announcement, the company has confirmed backward compatibility with original Switch games and integration with Nintendo Switch Online. A launch is not anticipated within the current fiscal year, indicating an April 2025 release at the earliest. An official announcement is expected in the first quarter of 2024.

Discover
  • Forever To You
    Forever To You
    Dive into the enchanting world of "Forever To You," where mystical cards unlock dreamlike quests and surprising romantic encounters. This narrative-driven journey invites you to explore a dialogue-rich story filled with philosophical questions and d
  • Baseball Superstars® 2013
    Baseball Superstars® 2013
    Experience baseball on your smartphone!The Ultimate Smart Baseball Experience Makes a Grand ReturnThe highly anticipated Baseball Superstars series is back and better than ever!Presented in crisp, clear HD, this is the definitive mobile baseball game
  • Gun Games Offline : Goli Game
    Gun Games Offline : Goli Game
    Step into the thrilling world of offline sniper and FPS shooting games with Gun Games Offline: Goli Game. Take on action-packed missions and prove yourself as the ultimate commando in this top adventure shooter of 2022. Dive into intense team deathma
  • Tonk Offline
    Tonk Offline
    Tonk Offline is a thrilling and dynamic card game sweeping the Play Store. Often compared to Rummy and also known as Knock Rummy 500, this American favorite offers unique twists like Knock & No Knock, delivering strategic challenges for players of al
  • Who Dies First
    Who Dies First
    Dive into a world of suspense and comedy with "Who Dies First"—a thrilling new entertainment game blending action-packed stickman dismount adventures and mind-bending ragdoll physics that will captivate you for hours. Explore hilarious and immersive
  • Never Lose! Squid Hero-Chan VS Absolutely Squid Tentacles
    Never Lose! Squid Hero-Chan VS Absolutely Squid Tentacles
    Embark on an epic showdown in Never Lose! Squid Hero-Chan VS Absolutely Squid Tentacles, where you'll battle cunningly against formidable opponents in fast-paced squid warfare. Navigate intense combat scenarios and strategize to overcome Squid Hero-