Apple has unveiled three new Apple Watch models for 2025: the flagship Apple Watch Series 11, the more affordable Apple Watch SE 3, and the rugged, premium Apple Watch Ultra 3. All three wearables will be available on September 19, with preorders now open at major retailers (see them on Amazon). Continue reading to explore the key features of each new model.

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Releasing September 19

Apple Watch Series 11

$399.00 at AmazonReleasing September 19

Apple Watch SE 3

$249.00 at AmazonReleasing September 19

Apple Watch Ultra 3

$799.00 at AmazonReleasing September 19

Apple AirPods Pro 3

$249.00 at Amazon

Above, you'll find the base versions of each new Apple Watch model. By clicking into any listing, you can explore various optional upgrades, including larger sizes, cellular connectivity, color options, and band styles. Feel free to customize them to find your perfect fit.

Apple Watch Series 11

Releasing September 19

Apple Watch Series 11

$399.00 at AmazonGet it at AmazonGet it at AppleGet it at Best BuyGet it at Walmart

The Apple Watch Series 11 is Apple's new flagship smartwatch, starting at $399. Its glass display is twice as scratch-resistant as the Series 10. The battery now lasts a full 24 hours, ensuring reliable overnight sleep tracking. The cellular model also introduces 5G support.

Two key health features stand out: It can alert you to potential high blood pressure, a major risk factor for heart issues, and it provides a comprehensive sleep score based on duration, consistency, and sleep stages. This single score helps you track and improve your sleep health.

Apple Watch SE 3

Releasing September 19

Apple Watch SE 3

$249.00 at AmazonGet it at AmazonGet it at AppleGet it at Best BuyGet it at Walmart

The Apple Watch SE 3 is the refreshed entry-level model, offering essential features at a lower price. It runs on the same S10 chip as the Series 11 and, for the first time in the SE line, includes an always-on display and the new sleep score feature.

However, both size options are 2mm smaller than the Series 11. The display is less bright, and it lacks certain sensors, so it cannot provide hypertension alerts, ECG, or blood oxygen detection. Battery life is rated for 18 hours instead of 24. Still, it remains an excellent value for an entry-level smartwatch.

Apple Watch Ultra 3 (GPS + Cellular, 49mm)

Releasing September 19

Apple Watch Ultra 3

$799.00 at AmazonGet it at AmazonGet it at AppleGet it at Best Buy

The Apple Watch Ultra 3 is designed for outdoor enthusiasts who need a top-tier smartwatch for activities like hiking, camping, biking, and diving. It introduces satellite communication for sending messages and SOS signals beyond cellular range.

It offers up to 42 hours of battery life, a larger display with thinner borders, and improved visibility at wider angles. It also includes 5G cellular, sleep score, hypertension alerts, and, for the first time, watch faces that display seconds.

Overall, this year's Apple Watch updates bring expected enhancements. The Series 11 and Ultra 3 introduce new hardware sensors and functions, while the SE 3 gains features previously exclusive to higher-end models. If you're due for an upgrade, any of these models would be a solid choice.

If you're also considering new earbuds, Apple has announced the AirPods Pro 3. Priced at $249, they release on September 19, alongside the new Apple Watches.