Ponos celebrates 12 years of The Battle Cats with a Sengoku-era ad campaign. The mobile game, known for its quirky ninja cats, fish cats, and even a "Gross Cat," continues to thrive. This enduring success is marked by a new ad campaign blending Sengoku period artistry and history with the game's signature humor.

The commercials, a collaboration between Ponos and R/GA, showcase tactical gameplay within a historical setting, featuring the game's iconic cat food cans. The campaign, titled "The Way of the Cat," aims to highlight the strategic depth of The Battle Cats and attract new players.

“Celebrating 12 years of The Battle Cats, we're thrilled to subvert expectations and demonstrate the game's strategic complexity," states Ponos COO and Managing Director Seiichiro Sano. "Our partnership with R/GA honors our legacy while introducing new players to the exciting world of tactical gameplay in a novel way.”

Need help strategizing? Check out our Battle Cats tier list for character rankings. Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Join the community on Facebook or visit the official website for updates and more information.