Coperni’s Fall/Winter 2025 show was a groundbreaking event that redefined the intersection of fashion and gaming culture. Held at the adidas arena in Paris, a venue renowned for esports competitions, the show transformed the traditional runway into a vibrant scene reminiscent of the ‘90s LAN parties. Instead of the usual front-row celebrities and influencers, Coperni placed 200 gamers in ergonomic gaming chairs, actively playing Fortnite and other games during the presentation, creating a nostalgic yet futuristic atmosphere.

The FW25 collection itself was a testament to the fusion of technology and style, featuring numerous references to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used at all-night LAN parties. The collection also featured small storage bags attached to tights and sequined dresses, reminiscent of Lara Croft’s utility holsters from Tomb Raider. Additionally, the brand introduced Tamagotchi bags, a playful nod to handheld gaming nostalgia.

The influence of gaming-inspired films was evident throughout the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the high slit from Alice’s dress in Resident Evil (2002) were reimagined, adding a cinematic depth to the garments. This integration of film and gaming elements bridged the digital and real-life fashion worlds.

Coperni has consistently been at the forefront of merging technology with fashion, and the FW25 womenswear collection continued this tradition. By focusing on gaming—a traditionally male-dominated space—the brand challenged stereotypes and promoted inclusivity in the fashion industry.

Image: instagram.com

The show itself became a viral sensation, with videos of the gamer-filled runway flooding social media shortly after the presentation. This spectacle further solidified Coperni’s reputation for creating unforgettable moments. Previous seasons have seen Coperni close Paris Fashion Week with a fairytale showcase at Disneyland Paris, introduce spray-on dresses, robot dogs, and glass handbags, showcasing their ability to push the boundaries of fashion shows.

image: instagram.com

With the FW25 collection, Coperni once again demonstrated its prowess in captivating both online and offline audiences. As traditional runway shows face an uncertain future, Coperni continues to innovate, blending creativity, technology, and storytelling into an experience that resonates well beyond the fashion industry. The social media buzz following the gamer-infused runway confirms Coperni’s status as a trailblazer in modern fashion.