Dungeon Fighter Mobile's Stunning Success Makes Tencent's App Store Defiance Even Bolder

Dungeon Fighter Mobile (DnF Mobile) has been a phenomenal success, exceeding expectations and significantly impacting Tencent's revenue. This success underscores the boldness of Tencent's recent decision to challenge app stores.

Last week, we discussed DnF Mobile's popularity in the Chinese market and Tencent's subsequent conflict with app stores. We explored the implications for Tencent's relationship with its home market's app stores.

Now, the extent of DnF Mobile's success is clear. The South China Morning Post reports that in its first month alone, the game contributed over 12% to Tencent's total mobile gaming revenue. Considering Tencent's position as the world's largest gaming company by revenue, this represents a substantial sum. While the game's strong initial performance isn't surprising given the DnF franchise's popularity and typical profitable launch periods, the context makes Tencent's actions even more significant.

Subscribe to Pocket Gamer on

A High-Stakes Gamble

Tencent's decision to challenge app stores using this exceptionally successful game is a bold, high-risk strategy. By removing the game from app stores, even while directing players to a direct download, Tencent is wagering a significant amount of revenue.

The outcome remains uncertain. However, to stay updated on the latest mobile gaming trends, explore our list of the best mobile games of 2024 (so far) and the most anticipated upcoming titles.