The partnership between Flexion and EA marks another significant step in expanding the reach of EA's mobile game catalog to alternative app stores. This move enhances accessibility for users who do not rely on Google Play or the iOS App Store, signaling a pivotal shift in how major publishers view the potential of distributing their games beyond the traditional Apple and Google platforms.

This year has seen a surge in the prominence of alternative app stores, particularly following regulatory changes that have compelled companies like Apple to open up to third-party app stores in regions such as the EU. Flexion, known for previously bringing Candy Crush Solitaire to alternative platforms, has now teamed up with EA once again to extend the publisher's mobile back-catalogue to these alternative storefronts.

You might be wondering, "What does this mean for me?" Traditionally, mobile game distribution has been dominated by the iOS App Store and Google Play. However, recent legal actions against Apple and Google have led to a relaxation of their anti-competitive practices, paving the way for alternative app stores to emerge. The benefit for gamers? Many of these new platforms are rolling out substantial incentives to draw in users.

For instance, consider the Epic Games Store, which has gained attention with its free game program. While the platforms Flexion is targeting may not offer such generous promotions, they are likely to provide more flexible policies than those typically seen from Apple and Google.

Looking at the bigger picture, EA's involvement in this shift is telling. As a giant in the gaming industry, known for acquiring smaller studios, EA's move towards alternative app stores suggests a broader trend that other publishers may soon follow. Although the specific EA games destined for these new platforms remain undisclosed, speculation points to titles like Diablo Immortal and other Candy Crush games being potential candidates.