• HoYo Fest returns to Southeast Asia, uniting fans for a vibrant celebration
• Expect lively artist alleys and captivating stage performances at select venues
• The event fuels the passionate community around MiHoYo’s iconic titles

Fans of Zenless Zone Zero, Honkai: Star Rail, and Genshin Impact are in for a treat as HoYo Fest makes its grand return in 2025. Held across Southeast Asia, this beloved event features a bustling artist alley showcasing HoYoverse fan creations, dazzling cosplay shows, and a variety of engaging activities.

For those new to the scene, HoYo Fest mirrors the spirit of events like BlizzCon, acting as a vibrant hub for MiHoYo’s dedicated players. It’s a place where fans of the company’s blockbuster games can connect and express their passion.

Attendees in Singapore, Malaysia, Indonesia, and other Southeast Asian locales will encounter talented cosplayers, artists, and musicians, many performing live to display their creative flair.

A Celebration for Every Fan

Regardless of your take on MiHoYo’s growing portfolio, its devoted fanbase is undeniable. Much of this loyalty stems from the company’s embrace of its community through events like HoYo Fest, featuring live performances and fan-driven showcases.

The event’s magic lies in fans feeling valued and seen, both by their peers and a broader audience. If you’re in Southeast Asia, mark your calendars for July 24 to 27, when events will light up select locations. Visit the official Zenless Zone news post for details and fan showcase sign-up links!

While you’re at it, sharpen your Zenless Zone Zero skills with our guides. Check our ranked tier list of all agents or our regularly updated promo code list for a quick boost!

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