When it comes to showcasing a new vehicle, car manufacturers have a plethora of options at their disposal. From slick advertising campaigns to celebrity endorsements, the choices are vast. However, Hyundai has opted for a more interactive approach by teaming up once again with KartRider Rush+! This collaboration brings the innovative Insteroid concept car into the game as a new kart. Designed by the Hyundai Motors Europe Design Center, the Insteroid is inspired by the INSTER, an electric SUV from Hyundai.

But the Insteroid isn't the only exciting addition to KartRider Rush+. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the eye-catching GOGOGOrange color scheme. To top it off, a celebratory event running until April 28th offers players a chance to win big. By using a Boost Shard at least once in-game, you'll be entered into a draw to win 30 Lucky Star Jewels. These can be exchanged for various items through the Starlight Treasure Hunt.

It's worth noting that the Insteroid isn't just a virtual kart; it's also a real-world concept car. While it may not hit production lines soon, it serves as a powerful promotional tool. Personally, I find it far more stylish than the Cybertruck featured in Fortnite.

If KartRider Rush+'s latest collaboration with Hyundai doesn't pique your interest, why not explore other new mobile games? Check out our list of the top five new mobile games to try this week and discover what else has been launched over the past seven days.