With the upcoming release of Candy Crush Solitaire, King is taking a bold step by integrating their popular franchise into the classic solo card game, aiming to attract a fresh wave of players. What's more, King isn't just sticking to the traditional Google Play and iOS App Store routes; they're expanding their reach with a simultaneous launch on multiple alternative app stores.

King has teamed up with publisher Flexion to roll out Candy Crush Solitaire across five new alternative platforms, including the Samsung Galaxy Store and Huawei AppGallery. This partnership is a significant move, and Flexion is thrilled to collaborate with such a powerhouse in mobile gaming. King's eagerness to highlight this as their first-ever simultaneous launch across multiple platforms underscores their commitment to exploring alternative distribution channels.

Expanding Horizons
It's easy to overlook King's massive influence in the gaming world. Their adaptation of the simple match-three puzzle game into the Candy Crush phenomenon generates revenue that rivals some small nations. Given their success, it's somewhat surprising they haven't ventured into alternative app stores sooner.

The key takeaway here is the simultaneous launch strategy. It's a clear indication that King views these alternative stores as vital for reaching a broader audience, especially on platforms that have previously been overlooked. This move signals that major players in the gaming industry are recognizing the untapped potential of alternative app stores.

If you're curious about one of these alternative platforms, why not explore Huawei's AppGallery? Check out their 2024 AppGallery awards to see which top releases earned accolades last year.