Blumhouse, the renowned horror studio, is gearing up to celebrate its 15th anniversary with a bang by re-releasing the 2022 hit film, M3GAN, in theaters. This move is timed perfectly ahead of the much-anticipated sequel, M3GAN 2.0. However, this isn't just a simple re-run; it's a limited theatrical engagement that introduces a controversial twist—encouraging the use of smartphones in theaters through innovative technology.

As part of their Halfway to Halloween initiative, Shudder is set to host exclusive one-night screenings of M3GAN, along with Ma and Annabelle. These screenings will feature Meta’s groundbreaking "Movie Mate" technology, allowing audience members to engage directly with M3GAN via a chatbot. Additionally, this technology enhances the "second screen" experience by delivering exclusive content in real-time.

To access Movie Mate, moviegoers simply need to be in a theater and send a direct message to the Instagram account @M3GAN to kickstart the interactive experience. Blumhouse aims to leverage Meta’s capabilities to revolutionize the second screen viewing, building excitement for the upcoming M3GAN 2.0, slated for release on June 27.

Fans attending these screenings can look forward to sneak peeks, exclusive messages from directors and talent, and even surprise special appearances in select markets. While this approach is designed to heighten the movie-going experience, it raises questions about its impact on the traditional theatrical setting. Only time will tell how audiences respond to this novel blend of technology and cinema, but for now, the hope is that it remains confined to these special events.

The M3GAN screenings are scheduled for April 30 across various theaters nationwide, followed by Annabelle on May 7 and Ma on May 14. M3GAN 2.0 will hit U.S. theaters on June 27, promising more thrills and chills for horror enthusiasts.