Supercell's upcoming game, Mo.co, has already made waves in the gaming community even before its official release. The game has generated an impressive $2.5 million in revenue during its soft launch phase, as reported by Pocketgamer.biz. This early success indicates Mo.co's potential to be a major hit in the mobile gaming market.

If you're new to Mo.co, imagine a blend of a modern, social gaming platform tailored for millennials, combined with the thrilling monster-hunting action reminiscent of Monster Hunter. In Mo.co, you step into the shoes of a fashionable part-time hunter, taking on contracts to combat various evil invaders from other realms.

The game's initial revenue spike can be attributed to its attractive array of cosmetics and in-game items available for players to acquire. However, the subsequent drop in revenue might suggest that the current content available during the invite-only soft launch phase is not sufficient to sustain long-term player engagement.

Superstitious cellWhy does this matter? Supercell is known for its unconventional approach to game releases. Instead of spreading their resources thin across multiple projects, they focus intensely on the most promising titles. This strategy has led to the success of games like Brawl Stars and Squad Busters, which started slow but quickly gained momentum. Conversely, it has also resulted in the cancellation of potentially promising games such as Flood Rush and Everdale before they could reach the market.

The question now is whether Mo.co will follow the path of Supercell's successful titles or face the same fate as those that were discontinued. With its current success, Supercell may look to enhance Mo.co with new content to boost player spending and interest. If this strategy pays off, we could see Mo.co fully launched on app stores soon.

While Mo.co remains in its closed state, you can stay ahead of the gaming curve by exploring our feature "Ahead of the Game," where we highlight the best early access mobile games you can play right now.