A recent GEM Partners survey reveals the top brands in Japan across seven media platforms, with Pokémon securing the number one spot, achieving a remarkable reach score of 65,578 points.

This "reach score" is a proprietary metric calculating the daily brand engagement from various sources, including apps, games, music, videos, and manga. The survey involved 100,000 Japanese individuals aged 15-69, sampled monthly.

Pokémon's dominance is largely attributed to its App Games category performance (50,546 points, 80% of the total score), fueled by the continued success of Pokémon GO and the launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic partnerships, such as the Mister Donut collaboration, and the rising popularity of collectible card games further boosted its reach.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen, solidifying Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animation, movies, trading cards, and more. Managed collaboratively by Nintendo, Game Freak, and Creatures since the formation of The Pokémon Company in 1998, the franchise benefits from a unified brand strategy.