Squid Game: Unleashed is celebrating Season Two of the hit Netflix show with a major content update! Get ready for new characters, a fresh map, and exciting challenges. Plus, exclusive rewards await those who watch the new episodes.

Netflix's surprisingly free-to-play battle royale game, released just before the holidays, is now enticing non-subscribers with enticing rewards for watching the show.

What's in store for existing players? Starting January 3rd, a new map inspired by the Mingle mini-game from Squid Game Season Two will be available. Three new playable characters—Geum-Ja, Yong-Sik, and rapper Thanos—will also debut throughout January.

Geum-Ja and Thanos will each have special in-game events on January 3rd and 9th respectively, allowing players to unlock them. Viewers of Squid Game Season Two can earn in-game Cash and Wild Tokens, with watching up to seven episodes unlocking the Binni Binge-Watcher outfit!

Here's the January content roadmap for Squid Game: Unleashed:

• January 3rd: New Mingle map launches alongside Geum-Ja. The Dalgona Mash Up Collection Event begins, challenging players to complete Mingle-inspired mini-games and collect Dalgona tins (until January 9th).
• January 9th: Thanos arrives with his own recruitment event, the Thanos’ Red Light Challenge. Players earn this character by eliminating opponents using knives (until January 14th).
• January 16th: Yong-Sik joins the game as the final character addition in this update.

Squid Game: Unleashed could be a game-changer for Netflix's gaming ambitions. The free-to-play model, combined with subscriber rewards tied to show viewership, is a clever strategy to boost both the game and the show's popularity.