LEGO CEO Niels Christiansen has announced ambitious plans to significantly expand the company's digital footprint, venturing into the world of video game development. This expansion will involve both independently created titles and strategic partnerships. Christiansen stated, “We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing.”

This strategic shift doesn't signal an end to LEGO's licensing agreements with third-party developers. Recent reports indicate TT Games, renowned for its LEGO-themed games, is currently developing a new title, likely based on a Warner Bros. franchise.

Image: steamcommunity.com

LEGO's foray into gaming is already substantial, most notably through its successful collaboration with Epic Games. Last year's LEGO-themed mode in Fortnite proved incredibly popular, becoming a standout feature.

The company also enjoys a long-standing relationship with TT Games, resulting in a highly successful series of adventure games spanning two decades. While recent projects have been less publicized, rumors suggest a new LEGO Harry Potter game is under development, potentially capitalizing on the success of the commercially triumphant LEGO Star Wars: The Skywalker Saga.

Further demonstrating LEGO's commitment to gaming, the company partnered with 2K Games to release LEGO 2K Drive, a racing game launched last year, showcasing the brand's adaptability within the gaming industry.