PocketPair May Adopt Live Service for 'Palworld'

Palworld 的未来:直播服务模式是 PocketPair 最佳选择?
PocketPair 首席执行官水户部卓郎在接受 ASCII Japan 采访时,讨论了 Palworld 的未来发展方向,重点关注将其转变为持续运营游戏以及玩家的期望。
有利可图,但也充满挑战
在最近接受 ASCII Japan 采访时,Palworld 首席执行官水户部卓郎讨论了 Palworld 可能面临的未来命运。是成为持续运营游戏,还是继续保持现状?当被具体问及 Palworld 的未来发展时,水户部明确表示,目前尚未做出任何具体决定。
“当然,我们将通过新内容更新 Palworld,”他说,开发商 PocketPair 计划添加新地图、更多新伙伴以及突袭 Boss 来保持游戏的新鲜感。“但对于 Palworld 的未来,我们正在考虑两种选择,”水户部补充道。
“要么我们像现在这样完成 Palworld,将其作为一次性购买的游戏(B2P)发行;要么将其转变为持续运营游戏(采访中称为 LiveOps),”水户部解释道。B2P 是一种收入模式,玩家只需一次性购买即可访问和游玩完整游戏。而持续运营模式,也就是游戏即服务模式,游戏通常采用持续发布付费内容的盈利模式。
“从商业角度来看,将 Palworld 转变为持续运营游戏将提供更多盈利机会,并有助于延长游戏本身的生命周期。”然而,水户部指出,Palworld 最初并非设计为持续运营模式,“因此,如果我们选择这条路,肯定会充满挑战。”
水户部表示,他们还必须仔细考虑 Palworld 作为持续运营游戏对玩家的吸引力。“最重要的是确定玩家是否想要,”他补充道,“通常,一款游戏必须已经是免费游玩(F2P)游戏才能采用持续运营模式,然后才能添加付费内容,例如皮肤和战斗通行证。但 Palworld 是一款一次性购买的游戏(B2P),因此很难将其转变为持续运营游戏。”
他进一步解释说:“有一些游戏成功转型为 F2P 的例子,”他提到了像 PUBG 和 Fall Guys 这样的热门游戏,“但这两个游戏都花了数年时间才成功完成转型。虽然我理解持续运营模式对业务有利,但这并非易事。”
水户部表示,目前,PocketPair 正在探索吸引更多玩家并同时让现有玩家满意的方法。“我们还被建议实施广告货币化,但基本前提是,除非是手机游戏,否则广告货币化很难适应,”他补充道,并指出他不记得有哪些 PC 游戏从广告货币化中受益。他还谈到了他对 PC 玩家行为的观察,他说:“即使它对 PC 游戏有效,在 Steam 上玩游戏的玩家也会讨厌广告。很多用户在插入广告时会生气。”
“因此,目前,我们正在仔细权衡 Palworld 应该采取的方向,”水户部总结道。目前,Palworld 仍处于抢先体验阶段,最近发布了最大的更新 Sakurajima,并推出了备受期待的 PvP 竞技场模式。
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