Capcom is exploring generative AI to streamline the creation of the vast number of design concepts required for its game environments. The rising costs of video game development are pushing publishers to explore AI tools, despite controversy. Activision, for example, faced criticism for allegedly using AI in Call of Duty: Modern Warfare 3 cosmetics and a loading screen. EA has even declared AI as "central" to its operations.

In a recent interview with Google Cloud Japan, Capcom's Technical Director Kazuki Abe (known for his work on Monster Hunter: World and Exoprimal) detailed the company's AI experiments. Abe highlighted the significant time and effort involved in generating the "hundreds of thousands" of unique ideas needed for game assets. Even seemingly simple objects like televisions require unique designs, logos, and shapes, necessitating a massive number of concepts, including those ultimately discarded. This process involves multiple proposals with illustrations and descriptions for each asset.

To improve efficiency, Abe developed a system leveraging generative AI. This system processes game design documents and generates design concepts, accelerating development and iteratively refining its output through self-feedback. The prototype utilizes various AI models, including Google Gemini Pro, Gemini Flash, and Imagen, and has reportedly received positive internal reviews. The anticipated result is a substantial cost reduction and a potential improvement in overall design quality compared to manual creation.

Currently, Capcom's AI implementation is confined to this specific concept generation system. Other critical aspects of game development, such as gameplay mechanics, programming, character design, and overall game design, remain firmly under human control.